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This web site has the following on the site, "YOU CAN DO ANYTHING IF YOU PUT YOUR MIND TO IT." Our analyzers noticed that the web site also said " WHERE WE CAN ADD VALUE." The Website also said " The NLP Business Institute is the only CMI Recognised Programme Partner delivering leadership courses in Spain as well as being a preferred center in the UK. What makes a successful Sales Person? COACHING AND MENTORING PROCESSES. Non-verbal cues that other people send out. NLP offers a methodology to model the outstanding performance achieved by geniuses and leaders in various fields of expertise. A key element of NLP is that we ." The website's header had Courses as the most important optimized keyword. It is followed by NLP, Coaching, and Emotional Intelligence which isn't as ranked as highly as Courses.